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George Sam
Chief Operating Officer

George Sam is Applica’s Partner and COO, responsible for the company’s strategic and operational leadership, acquiring new customers and delivering superior services. He is responsible for all of the company’s sales operations and activities, end-to-end management of Applica’s supply chain, as well as service and support to all of our customers and product lines. 


Along with our CEO, George serves on the Senior Leadership team, dedicated to keeping our promise to help our clients build stronger businesses. He helps set the overall strategy and direction for Applica, advising on strategic planning decisions including resource allocation and setting operational and performance goals that guide Applica toward our long-term goals.


George earned a Bachelor of Science in Electronics Engineering. He is a PMI certified PMP and has worked with Eric in Achieving multiple ISO certifications. George has led the efforts to obtain and maintain CMMI Level 3 Services and Development certifications.

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